CASE STUDIES

I help brands and organizations communicate with purpose, clarity and consistency. These case studies showcase how I’ve led strategic communications initiatives across industries.

Core Real Estate Group - Messaging & Brand Voice - 2024

Client: Core Real Estate Group: https://www.coreregrp.com/news/
Scope: Messaging framework, brand voice development, tagline, value proposition, website content

Challenge: As a new commercial real estate venture, Core needed a clear, confident voice to differentiate itself in a competitive market while staying grounded in Midwestern values.

My Role:

• Facilitated brand discovery and led messaging workshops

• Developed Core’s brand voice: professional, approachable, deeply local

• Created foundational messaging: tagline, brand pillars, boilerplate

Result: A distinctive, consistent brand identity that resonates with both investors and small-town business owners. Helped establish Core’s credibility and personality from day one.

“Megan guided us through a complex launch with clarity, strategy and professionalism. 

Her messaging helped us communicate our vision and reassure our stakeholders during a pivotal transition. 

She was an indispensable partner.”
-- Chris Terry, Co-Founder, Core Real Estate Group

Rochester Int'l Airport (RST) - External Comms - 2024 to present

Client: RST
Scope: Monthly newsletters, blogs, articles, public messaging (View my work here: https://flyrst.com/news/)

Challenge: Increase transparency, traveler trust, and community engagement with consistent, accessible content

My Role:

• Maintain editorial calendar and recurring content formats

• Write blogs, press releases and e-newsletters

• Turn technical infrastructure updates into engaging public stories

Result: Higher subscription rates, increased engagement from local travelers and other airport stakeholders

Mid-sized Tech Company - Internal Comms - 2024 to present

Client: Mid-sized B2B technology company
Scope: Internal strategy, CEO updates, playbooks

Challenge: Align multiple business units under a shared vision while navigating fast-paced growth

My Role:

• Assessed internal comms practices and identified gaps/areas for improvement

• Built internal comms frameworks and message maps

• Ghostwrote leadership updates and announcements (ongoing)

Result: Stronger employee connection to unified company purpose, increased message clarity, time savings for leaders

Think Bank Rebrand - 2019

Client: Think Bank
Scope: Brand launch messaging, internal rollout, executive communications, press release

Challenge: Think Bank needed a bold new identity to reflect its friendly, forward-thinking culture. Internal and external alignment were critical.

My Role:

• Crafted messaging that honored Think Bank’s roots while embracing its refreshed brand

• Wrote press release, email templates, website copy and CEO quotes

• Partnered with internal teams to develop training and rollout tools

Result: Successful launch embraced by staff and customers alike. Messaging reinforced the values-driven culture.

“Megan’s leadership was instrumental in the success of our rebrand. 

Her thoughtful approach helped us communicate with confidence, both inside and outside the organization. 

She made sure every message aligned.”
— Paul Mackin, CEO, Think Bank (retired)

Across clients, I bring:

• Strategic insight & editorial excellence

• Executive-level messaging support

• Human-centered storytelling

• Professional polish and partnership

Let’s work together to clarify your message and elevate your communications.